Search Engine Optimization

How do Search Engines Work?

Primarily search engines encompass 3 primary functions:

• Crawl: Meticulously search for content; examine the content/code for each URL they come across.
• Index: Maintain the content found during the crawling process. Once indexed, the page is getting ready to be displayed as the result of a relevant query.
• Rank: Then the content is ranked in the degree of its relevance to answering the raised query.

Optimizing for Which Search Engine Should be your Focus?

Across the globe, the first search engine that clicks humans to get the best answer for their query is – Google. This is not something that is assumed but statically proven. In English, it is reckoned that approx 88% of searches on computer devices are on Google, and to our surprise, there is a major boom in the figure of searches on Google via mobile phones – which records to be 96%. In comparison to Google searches, Yahoo and Bing only account for 1.5% of searches on handsets and 8% of searches on computers and laptops. And these figures make Google the leading choice of people around the globe, and this is the core reason you need to invest your energy and devise flawless strategies to rank your website on this search engine.

Factors you need to Consider to Create Content for Google

• Relevant: Google aims to provide the best answer to the searcher and this highlights the factor of relevancy; the best-suited answer for the query would be ranked higher according to Google.
• Trustworthy: Google would show the content from credible websites or blogs which are credible to the audience.

Update your Website According to Ever-Changing Google Algorithm

For SEO pundits, it is no surprise that Google announces a new algorithm change. If we consider the modern SEO era, one of the vital Google algorithm changes was rolled out in September 2011 (Panda). The focal point of this update was – on-page factors. Another noteworthy change can be traced back to February 2009 – Vince. According to this change, Google results would vary based on the searcher’s location and local results got a major boost due to this algorithm change. In 2012, all the websites with artificial links had to take a topsy-turvy ride as they were hit due to the roll-out of Google’s Penguin Update – which focused on genuine backlinks, and Google integrated it with the core algorithm in 2016.

In 2019, Google introduced one of the major changes in the last demi-decade, the one which could impact one in ten searches according to experts. It aids in better comprehending the search query, context, and natural language. From promoting quality content to combating infringement issues, Google algorithm changes need to be studied well to devise a copper-bottomed strategy. While Google guards its search algorithm the best way possible, you need to make sure that you only stick to white hat practices as black hat SEO practices can provide you the jump in the ranking, but it would just be a flash in a pan experience. And if you are looking for perpetual business, then make sure to adhere to white SEO practices.

Black Hat SEO

This kind of SEO makes optimizing the content only for search engines the focal point, considering humans as nugatory. In the end, incorporating such practices would lead to redirecting the audience to poor quality content which would in the longer run compel Google to remove the website and no-profit situation.

So, bear in mind that you avert the use of duplicate content, stuffed keywords, invisible text, cloaking, links from the site with non-relevant content. And if now you are wondering what you should be your approach, scroll ahead.

White Hate SEO

If you are in for a long run, then without an iota of doubt you should opt for white hat SEO as this would make a world of difference for your business and aligns with the idea of sustainable online business.

So make sure that you choose to incorporate the following elements if you seek to grow your business in the long run:

• Relevant links and references
• Relevant content
• Well-labeled images
• Complete sentences with impeccable spelling and grammar
• Standards-compliant HTML
• Logical page titles and no plagiarized content

Is There Any Way to Stay Align with these Algorithm Changes and Rank Higher?

You can look into various facets of on-page and off-page SEO to experience the difference, and make sure that you do not commit any rookie mistake as it can have a deleterious effect on your website. The best way to avert such a scenario is by scouring an adept professional who can keep you covered. Now, without further ado, let’s take a look at various elements that you need to examine to expedite the process of ranking your website on the top of Google.

On-page SEO

From its name, only you can derive that it is related to optimizing various elements of the content on a website and the HTML source code of a page, to garner better organic traffic and boost the ranking of the page without any ill practices.

Technical Search Engine Optimization

• Speed – It is a vital aspect and can make your potential client shift to your competitor’s website if your website page doesn’t load fast.
• Code Quality – Make sure that you use code that is clean and clear and easy for Google to comprehend your content. For instance, prefer using HTML over JavaScript and make sure that Google can access your content easily.
• Mobile-friendly – With a majority of people using websites via their mobiles, it has become vital to provide a high-quality user experience to the consumers, and it aligns with the fact that Google indexing is mobile-first, so it would reap better results for website rankings.
• Security - Make sure that your website is secure as it would make it credible and rank higher than your competitor’s.
• Schema.org markup – It would enable Google to comprehend your information in a form which easy to digest. It can act as a big boost if used correctly and can help to provide better snippets.

Content optimization

• Titles – The heading and meta title makes a world of difference and can affect the ranking of your page on Google.
• Body of the Content – People are looking for quality content and according to various quality raters, Google ranks higher the content with credible content and bogus content can have a severe effect on the ranking. And your content should easily answer the query of the searcher which enhances their search experience is crucial in the process.
• informative Content – Consumer looks for rich content, and Google makes sure that it displays such content over the other content. Therefore, it prefers more than just reams of text. Content with videos, images, and pictorials makes for a better option than others.
• Updated Content – It is crucial to ensure that the information provided on the website is updated. This indicated that you are providing relevant information to the users.
• Internal Linking – It should be coherently done and in a simplistic way. Google considers it to examine which content on your website is crucial, and it is the best way to direct the crawler.
• Outbound links – This is one of the ways for Google to check the credibility of the author and website. These links act as a positive signal to Google.

Off-Page SEO

It is the actions that are taken outside your website to boost the ranking of your website within SERPs. It is crucial to look for the best ways to promote your website and without an iota of doubt, you need to vouch for the quality of your content.

Links and Off-Page SEO

Creating backlinks seems to be the central part of this type of SEO technique. Search engines utilize backlinks as indications of the quality of the content offered to the audience. Therefore, it is obvious that a website with high-value backlinks will lead to a better ranking of the website. Types of links are bifurcated into 3 main types links, and this bifurcation depends on how they were earned: manual links, natural links, or self-created links

Natural links - These are editorially given and do not include any action on the part of a page owner. For example, a fashion blogger adding a link to a post that directs toward their favorite shopping destination or brands they adore is considered a natural link.

Manually built links are after deliberate link-building activities. This can be done when you ask the customers to link to your website or ask influencers to share your content.

Practices like placing a backlink in an online archive, forum, blog comment signature, or a press release with optimized anchor text are created by self-created links. Some self-created link-building tactics can be categorized under black hat SEO and are disliked by search engines, so tread lightly here.

Despite how links were obtained, those that add the greatest contribution to SEO efforts are generally those that pass the most equity. There are gamut signals that positively contribute to the equity passed, such as:

• The popularity of the linking site
• The level of connection of the linking site with the topic it is being linked
• The freshness of the link
• The use of anchor text makes a world of difference on the linking site
• The factor of trustworthiness
• Number of other links on the page linked
• Linking domain and page should have high authority

Non-link-related off-site SEO

When earning links from external websites is the usual practice of – off-page SEO strategy, almost any activity that a) occurs beyond your website and b) helps to improve your search ranking position could be thought of as "off-page SEO." These include elements like:

• Social media marketing
• Influencer marketing
• Linked and unlinked brand mentions
• Guest blogging

Key Takeaway – SEO is a Game-Changer for your Business

If online marketing is an integral part of your business, then SEO is no less than an asset to expediting the journey to fulfill your business goals. It is a fact that SEO may not provide immediate returns or tangible conversions, it is a crucial part of driving organic traffic, which is crucial to promulgate the brand. Make sure that you rely on top-notch services that are bang for your bucks.

CodeKing Solutions – The Powerhouse of SEO Services

We provide top-notch solutions to your SEO needs and our comprehensive plans will keep you covered. Our adroit professionals are cognizant of the best practices that can boost your business with fewer turnaround times. They have expertise in various types of SEO solutions and comprehend the fact that there are no one-size-fits-all SEO techniques and each client needs to choose the SEO technique accordingly. Also, if you are looking for White Label SEO, we’ve got you covered.

Local SEO – Pigeon and Possums should be Considered

If you desire to dominate, you need a complete local SEO strategy that drives and delivers results.

• Local search optimization
• Citation setup and optimization
• Localized content creation
• Google My Business

Ecommerce SEO – Increase your Profits with Optimization

Get clicks, drive conversions, and complete the sales funnel on your website with optimized eCommerce.

• Product optimization
• Site architecture
• Enhanced eCommerce analytics
• Brand awareness

SEO Analytics - All of our SEO services offer a basic analytics package. If you're ready for a bit more, explore!

• Google Analytics
• Google Tag Manager
• User behavior data
• Reporting and insights

Technical SEO – Keep the Fundamental of your website Strong

Technical SEO enables businesses with the foundation required to increase marketing success.

• Backlink analysis
• Website migrations
• Schema markup
• Image optimization